THIS WEEK’S NEW EPISODE
This week’s guest is Evan Phillippe from the Pacific Pinball Museum! We talk about how he and his team works to makes the museum more educational than an arcade; how they keep their collection working — and mostly, playable by visitors; and whether pinball means anything to a generation of kids who grew up playing games on the iPad. Plus: The downside of thriftiness, and the challenges of finding a larger home for the museum’s enormous collection.
Find the podcast on YouTube, Apple Podcasts, or Spotify — or find your favorite app here! A full transcript of this episode is available here.
BEHIND THE SCENES
👹 The origin story, pt. 2

Gorgar, the first talking pinball machine (photo by Eric Johnson)
Last week, I told you about how I realized that museums were meaningful enough to me that I wanted to do a podcast about them. It’s no accident that the first one I’m profiling on Call ‘Em Like Museum is the Pacific Pinball Museum.
Twenty Thousand Hertz, which explores “the stories behind the world’s most recognizable and interesting sounds,” ran a competition in 2025, inviting listeners to submit their own their own fully produced short stories about sound. At first, I wasn’t going to enter.
Then, about a week before the contest deadline, I cold-emailed Evan: Could I come to the museum and interview you about the sound of pinball?
I rolled up two days later and got an hour-long unscripted history lesson, from the iconic buzzers and bells of early machines, to synthesized sound, to movie clips and full-length songs. On the drive home from Alameda to San Francisco, I was buzzing with excitement.
Twenty Thousand Hertz selected the story as a Silver finalist, and hearing it on the podcast was an enormous honor. But I also realized: There are a lot more people like Evan out there, passionate folks working in museums who are eager to share their knowledge with folks. That’s when the real work began.
— Eric
IN MY INBOX
🎵 Dolly Parton, Ted Lasso, and museums as “third spaces”

The Pacific Pinball Museum has one of these, btw! (CC BY 2.0 / Frédéric BISSON)
Dolly Parton, RIP. Before she died last week at the age of 80, she was working on “a new Nashville hotel, museum, and Broadway musical.” The Life of Many Colors Museum opens to the public on September 29 [Business Insider]
We also lost the brilliant & provocative Yayoi Kusama, whose mirrored Infinity Rooms “have drawn enormous crowds … an exercise in aestheticized narcissism that the artist promoted.” [The New York Times]
Ted Lasso opens a story about discrimination in sports by way of a Kansas City museum: “It’s going to introduce the museum to a lot of people … who have never heard of the Negro Leagues Baseball Museum” [Good Good Good]
Two audacious heists in European museums: Thieves stole a platinum & diamond necklace in Austria, and 66 ancient metal artifacts in Spain [CBS News & The Daily Beast]
How can museums become “third spaces” for their communities? “When people feel a sense of ownership and belonging, they are more likely to return and make your institution a meaningful part of their lives.” More on this to come in a future episode of the podcast. [American Alliance of Museums]
THE GIFT SHOP
🎁 Can I send you a pinball machine in the mail?
Minifig & DVDs not included
Everyone who subscribes to this newsletter before November 10 has been entered into our Gift Shop Giveaway! (Full rules here)
(Not subscribed yet? You can do that right here.)
One of the prize packages will include a mini Lego-sized pinball machine, which I bought at the Pacific Pinball Museum gift shop. It’ll come in pieces (naturally), with some simple instructions to put it together. I also bought one for my DVD shelf: An “Indianapolis Stones” machine, for my Lego Steven Spielberg to play.
The winner will also get stickers, postcards, and maybe some surprise goodies!
💪 How to help the podcast:
Tell a friend: Forward this email to a museum lover in your life
Leave a review: On Apple Podcasts and/or Spotify
Before we go … here’s the episode of Twenty Thousand Hertz where you can hear my original story about the PPM. It starts around 16:17. If the embed isn’t appearing in your email app, try this link.
